Julian Capital

About the fund

We're seed investors who write $500K checks and make quick decisions.

We're among the best growth and design experts. When we invest, we help overhaul your customer acquisition strategy, design, and brand.

‍Specifically, we'll roll up our sleeves to design better webpages, we'll hop on Zoom calls to brainstorm new ways to acquire customers, and we'll help you write more compelling pitches.

We're particularly fond of these sectors: marketplaces, frontier tech, and vertical SaaS. Past investments include Ramp, Republic, Mercury, Yassir, ClassDojo, Kindred, Qyber, and Aalo.

About Julian Shapiro

I was the VP of Marketing for Webflow ($4B+ valuation). I later ran user acquisition for Heap Analytics behind the scenes for a year ($960M+ valuation), and I grew Clearbit’s Connect product ($800M+ valuation).

I then founded Demand Curve (YC S19) to help thousands of startups grow. Throughout, I helped run acquisition for Imperfect Foods, Tovala, Outschool, and others. Our agency, Bell Curve, grew Microsoft, Ancestry, TechCrunch, and more. I also wrote TechCrunch’s marketing column.

What people most know me for, however, is my longform handbooks on Julian.com. There, I've built a large audience of startup employees (Twitter) plus I write a large newsletter.

Before all this, I was an engineer. I built one of the most popular open source libraries: Velocity.js (Wikipedia, Github). For this work, I was awarded the Stripe Open Source grant and I was profiled in Forbes.

Here’s a sampling of the nice things folks have said on Twitter.