Growth ideas list

By Julian Shapiro@julian julian.com /julian-shapiro

There are a lot of “growth hacks” I could have added. But most are low ROI. Below, I’m including what I’ve seen repeatedly work. Not every tactic works for everyone.

Customer Acquisition

Create a viral video for YouTube

https://www.youtube.com/watch?v=ZUG9qYTJMsI

https://www.tiktok.com/@joanna.shan/video/6883220655790181638?_d=secCgYIASAHKAESMgow9YV1K52ytQf7szopLK%2FZp9bW1KDqf%2FmoIBLQrSzUWvQFZnPmu1mzbzsnGEvEXyE7GgA%3D&language=en&preview_pb=0&sec_user_id=MS4wLjABAAAAAXkeCw_itwGFE-NErPm6pS4zyNTiaUajCIkYMhJRJ58GE1v7eglop9AlgisazR2J&share_item_id=6883220655790181638&share_link_id=5B7CFEED-1FB7-41EC-96D1-7841A6D31436&timestamp=1612033814&tt_from=copy&u_code=d49d71lflala9e&user_id=6649257795608870918&utm_campaign=client_share&utm_medium=ios&utm_source=copy&source=h5_m&_r=1

Lenny Rachitsky

Create a one-page tool and publicize it

http://www.donothingfor2minutes.com/

https://www.goodbyemixer.com/

https://www.youtube.com/watch?v=HEwBCtO4BBs

Lenny Rachitsky

Fight against injustice and get people on your side

https://arstechnica.com/gadgets/2020/06/why-one-email-app-went-to-war-with-apple-and-why-neither-one-is-right/

https://twitter.com/jasminericegirl/status/1402691047940100100?lang=en

Lenny Rachitsky

Create a one-page tool and publicize it

http://www.donothingfor2minutes.com/

https://www.goodbyemixer.com/

https://www.youtube.com/watch?v=HEwBCtO4BBs

Lenny Rachitsky

Create a community Slack group

https://medium.com/startupsco/the-full-list-of-400-slack-communities-5545e82cf65d

https://resources.owllabs.com/blog/remote-work-slack-communities

Launch on Product Hunt

https://www.demandcurve.com/playbooks/product-hunt-launch

Sponsor Instagram influencers

https://www.demandcurve.com/playbooks/influencer-creator-marketing

Coordinate mentions with Twitter influencers

https://twitter.com/APompliano/status/1392102676649938944

https://twitter.com/ankurnagpal/status/1490763790878605313

Build an audience on LinkedIn

https://www.demandcurve.com/playbooks/linkedin-organic

Create an annual summit for your industry

https://www.demandcurve.com/growth-summit

Sponsor all the newsletters in your industry

https://www.paved.com/

https://sponsorgap.com/

Outsource your creative production to an agency

https://www.narrativeads.com/

https://mutesix.com/

Buy smaller content sites with quality, pre-existing traffic

Learn and implement PLA (see link in Example 1)

https://987654321.notion.site/How-to-acquire-customers-75ba4360d3054d2090f3d1c8050011a8

Swap product plugs in a sister company’s newsletter

Host a joint webinar with a sister company; exchange leads

Product giveaways through partners with the same target audience

Pay partners to promote your free trial/sample to their audience

Try novel Facebook creative ideas

https://paper.dropbox.com/doc/Facebook-Ad-Creative-Ideas--BewBqm8jmxDg9B2NAnmN2xRFAg-XW0gAdKN3gVnwtyCByE9L

Funnel Conversion

Create a limited-time offer

https://twitter.com/coinbase/status/1400571428009779202?s=20

https://twitter.com/CashApp/status/1316809835871178753?s=20

Lenny Rachitsky

Create a high quality playbook and require an email to read

https://blog.wishpond.com/post/115675436300/gated-content

Lenny Rachitsky

Add always-available live chat to your homepage

Lenny Rachitsky

Use ProfitWell to optimize your pricing strategy

https://www.profitwell.com/

Lenny Rachitsky

Require new users to do an onboarding call

Host a weekly educational webinar for new customers

Drip email educational series to teach users a new skill

https://perell.com/write-of-passage-course/

Your whole team takes 30min to log growth ideas in an Airtable

Offer a free trial for 30 days

Create an SMS text list for exciting product updates

https://www.community.com/

Create the Morning Brew (newsletter) of your industry

Rewrite your homepage around value props (see Example 1)

https://987654321.notion.site/How-to-rewrite-your-homepage-for-conversion-f0d211981d8f4e318985c3f04b84ab5f

Add on-demand video chat to your pages for specific geos

https://withe.co/

Homepage Optimization

Create a public demo; no registration required to try

https://twitter.com/coinbase/status/1400571428009779202?s=20

Embed the sales team’s Calendly into the homepage

Create a competitor comparison grid to emphasize value

Include video testimonials on the homepage

https://www.profitwell.com/

Embed a blog post (pitching the product) into the homepage

A/B test a concise page that requires an email to see more

https://www.profitwell.com/